We build what we advise on.
Advising on AI is one thing. Building AI products is another. We do both. These are tools we have built to solve real problems.
Most advisors talk about technology. We ship it. Every product below was built with the same rigor we bring to client engagements: start with a real problem, build the simplest thing that solves it, and iterate based on what we learn.
Building software keeps us honest. It forces us to confront every challenge our clients face: choosing the right architecture, managing AI costs, dealing with real-world data quality, and shipping on a deadline. The lessons go directly into our advisory work.
What we've built.
MyAvere
AlphaFree Investment Education and Calculators
Financial literacy should not cost money. MyAvere provides free investment calculators and educational content to help people make better financial decisions. No upsells. No premium tiers. Just clear tools and honest explanations.
VerifyFilings
AlphaFinancial Statement Error Detection
Automated error detection for SEC filings. VerifyFilings runs systematic checks on financial statements, including Benford's Law analysis and cross-statement reconciliation, to flag potential errors and anomalies.
KizKaz
AlphaPersonal Knowledge Base
Save any link by email, browser extension, or iOS app. KizKaz uses AI to extract key information, generate summaries, and create searchable keywords automatically. Works with any website, YouTube, and TikTok. Free forever plan available.
Zelaros
In developmentAI Spend Intelligence for Mid-Market Enterprises
Most companies have no idea what they're spending on AI. Token costs are scattered across providers, departments, and projects. Zelaros tracks AI spend across providers, surfaces cost patterns, and helps teams make informed decisions about their AI investments.
Why we build.
We could just advise. Many firms do. But building software is how we stay sharp. Every product on this page forces us to make the same decisions our clients face: where does AI add value? What architecture scales? How do you control costs? What does the user actually need?
When we sit across from a client and say "here is how to think about this problem," it is because we have worked through it ourselves. Not in theory. In production.
Common questions.
What software products has Zaruko built?
Zaruko has built four products: Zelaros (AI spend intelligence for enterprises), MyAvere (free investment education and calculators), VerifyFilings (automated SEC filing error detection), and KizKaz (AI-powered personal knowledge base).
Why does an advisory firm build software?
Building software keeps us honest. Every product forces us to confront the same challenges our clients face: choosing the right architecture, managing AI costs, dealing with real-world data quality, and shipping on a deadline. The lessons go directly into our advisory work.
Building something? Let's talk.
Whether you are building AI products or figuring out where AI fits in your business, we can help.